Telecom service provider Reliance Communications has worked with leading mobile TELibrahma produce updates and video replays of matches in the ICC World Cricket cell phones for all cricket fans.

Through this partnership, the Bluetooth device TELiBrahma implemented in stages and allow consumers to receive video highlights when they see the game at the stadium, RCOM said in a statement.

"We believe it would help consumers to catch the missing action. This opportunity will help brands to deliver what is relevant to consumers at the place where it matters and on a device that creates the impact," the TELiBrahma president, PR Satheesh, said.

The merger will also allow consumers to see RCOM highlights and replays of cricket for free.

The solution is based on more than 80% of mobile phones in India and works on mobile, operators and geographies.

Wednesday, RCOM ended 1.98% to Rs102.95 on the Bombay Stock Exchange while the benchmark Sensex gained 1.05% to 18,358.